Ads featuring Woods reportedly led to a 30% boost in sales, resulting in TAG Heuer being rated as the No.  Entering the 1990s, Yves Carcelle was named president of LV, and in 1992, his brand opened its first Chinese location at the Palace Hotel in Beijing. The 20-year-old model, who, on arrival, measured 91.5 cm (36 in) around her hips, was told she was "too bloated" and "too big" for her ensemble and instructed to drink only water for 24 hours. , The Louis Vuitton company cultivates a celebrity following and has featured famous models, musicians and actors, such as Jennifer Lopez, Keith Richards, Madonna, Sean Connery, Matthias Schoenaerts, Angelina Jolie, Gisele BÃ¼ndchen, Mikhail Gorbachev, Oh Sehun, JO1 and David Bowie in its marketing campaigns. your own Pins on Pinterest The shopkeeper refused to pay, and Louis Vuitton demanded further damages up to HK$150,000 in February 2013. (The classic canvas features gold monograms on a brown background.) In 1996, the celebration of the Centennial of the Monogram Canvas was held in seven cities worldwide. ), 1930s (3)", "News By Louis Vuitton: EXHIBITION IN TOKYO: INSPIRATIONAL JAPAN", "Kim Jones takes the helm at Louis Vuitton menswear", "Louis Vuitton Island Maison unveiled in Singapore", "Louis Vuitton Taps Accessories Designer Darren Spaziani", "Louis Vuitton Confirms Nicolas GhesquiÃ¨re Hire", "Louis Vuitton Taps Edouard Schneider to Head P.R. By 1913, the Louis Vuitton Building opened on the Champs-Elysees. Louis Vuitton je ochrannÃ¡ znÃ¡mka spoleÄnosti Louis Vuitton Malletier. , On 26 March 2018, Virgil Abloh was named artistic director of men's wear, replacing Kim Jones who had departed for Diorâhe is the label's first African-American artistic director and one of few black designers of a major European fashion house. Punchy Perfo Nubuck Leather Sneakers Beige 38, Audacieuse GM Empreinte Leather Bleu Infini, Cotton Lace Short Sleeve Top Blue/Black 38, Eole 50 Damier Ebene Canvas Rolling Luggage, Star Trail Thigh Glazed Calfskin & Stretch Textile Over Knee Boots Black 38,5, Punchy Empreinte Leather High Top Sneakers Blanc 37, Monogram Nylon Suede Wedge Winter Boots Black 37, Punchy V Chain Suede High Top Sneakers Black 37, Daring Lace Satin Open Toe Ankle Boots Black/Beige 37, Brea Monogram Canvas Nubuck High Top Sneakers Brown 38, Lombok Calfskin Driving Loafers Black 38,5, Lombok Calfskin Driving Loafers Brown 38,5, Neverfull MM Forte dei Marmi Monogram Canvas, Laureate Overcloud Platform Desert Boot Black 37, Neverfull MM Epi Leather with Pochette Noir, Fulton Monogram Vernis Leather Belt Bag Silver, Tournon Taurillon Leather Shoulder Bag Galet, Jumble Calfskin & Patent Monogram Canvas Ankle Boots Noir 37, Chain Detail Petit Damier Satin Men Loafers 11, First Lady Calfskin & Ayers Leather Pumps Blush 37,5, Denim Bleached Monogram Ballerinas Rose 36, Laureate Calfskin Platform Desert Boots Noir 37, Santa Monica Monogram Vernis Leather Cerise, x Supreme Sport Leather Sneakers White 11, Alma Limited Azzedine Alaia Leopard Calf Hair. The graffiti read Louis Vuitton and, on certain bags, the name of the bag (such as Keepall and Speedy). Client Advisor salaries at Louis Vuitton can range from $16 louis vuitton austria - $24.  By 1885, the company opened its first store in London on Oxford Street.  Contemporary Fashion gives a preview of the creation of the LV trunks: The craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveler to have only one key for all of his or her luggage. After the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company's products at the Chicago World's Fair in 1893. By 1977 with annual revenue up to 70 million Francs (US$14.27 million). LOUIS VUITTON Official Singapore Website - Locate all Louis Vuitton Stores in AUSTRIA and in the World. Also in 2008, Pharrell Williams co-designed a series of jewellery ("Blason") and glasses for Louis Vuitton. Louis Vuitton Vienna Store in Wien, Austria | LOUIS VUITTON  In 1936 Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the company.. He became the lead designer of menswear while working under the company-wide artistic directorship of Marc Jacobs. Find more about our exclusive Store network : addresses, services, product offers â¦ The shop claimed to have sourced two such handbags from Japan at around HK$120, which it retailed at HK$220. $288. Louis Vuitton Malletier (bÄÅ¾nÄ oznaÄováno jako Louis Vuitton, nebo zkrácenÄ LV) je francouzská módní odÄvní znaÄka zaloÅ¾ená v roce 1854 návrháÅem téhoÅ¾ jména.. ZnaÄka je velmi známá pro svÅ¯j monogram LV, který se objevuje témÄÅ na vÅ¡ech produktech firmy jako jsou luxusní kufry a koÅ¾ené zboÅ¾í, boty, hodinky, Å¡perky, doplÅky, sluneÄní brýle a zápisníky. Louis Vuitton Malletier, commonly known as Louis Vuitton (French pronunciation: [lwi vÉ¥itÉÌ]) or shortened to LV, is a French fashion house and luxury goods company founded in 1854 by Louis Vuitton. Afterwards, in 1930, the Keepall bag was introduced. Louis Vuitton Speedy 30 Murakami. , By 2001, Stephen Sprouse, in collaboration with Marc Jacobs, designed a limited-edition line of Vuitton bags that featured graffiti written over the monogram pattern. Within 2003, the stores in Moscow, Russia and in New Delhi, India were opened, the Utah and Suhali leather lines were released, and the 20th anniversary of the LV Cup was held. Initially specialising in luggage, the illustrious House is now one of the biggest success stories ever in French leather goods. The casting director denied the allegations and explained the instructions regarding intake of water as a misunderstanding, that the model was instructed that her intake of liquids was to be limited to water. LV has an official online store, through its main website. The most popular color? Since the 19th century, Louis Vuitton trunks have been made by hand.  For six consecutive years, Louis Vuitton was number one of the 10 most powerful brands list published by the Millward Brown Optimor's 2011 BrandZ study with value of $24.3 billion.  LVMH, Vuitton's parent company, has described "Some 60 people at various levels of responsibility working full-time on anti-counterfeiting in collaboration with a wide network of outside investigators and a team of lawyers. , In 2002, president and CEO of LVMH Watches Daniel Lalonde (later, global CEO for LVMH brands MoÃ«t and Dom PÃ©rignon) recruited celebrities, such as Maria Sharapova, Brad Pitt, Tiger Woods, and Uma Thurman, for advertising campaigns photographed by Patrick Demarchelier. Also in this year products introduced included the Monogram Vernis line, the LV scrapbooks, and the Louis Vuitton City Guide. LOUIS VUITTON Official Canada Website - Discover our stores in Salzburg and find information about special services, product offer, opening hours. LOUIS VUITTON Official USA Website - Locate Louis Vuitton stores in the USA and in the World and discover special services, product offer and opening hours. Louis Vuitton later expanded its presence in Asia with the opening of a store in Taipei, Taiwan in 1983 and Seoul, South Korea in 1984. Find more about our exclusive Store network : addresses, services, product offers â¦ LOUIS VUITTON Official Singapore Website - Discover Wien Stores and find all Informations about Opening Hours, Localisation, Services and Product Offer It previously relied on selected press for its advertising campaigns (frequently involving prestigious stars like Steffi Graf, Andre Agassi and Catherine Deneuve) shot by Annie Leibovitz. â vÅ¡echna prÃ¡va vyhrazena. During 1932, LV introduced the NoÃ© bag. Louis Vuitton Eva patent leather clutch bag. LOUIS VUITTON Official USA Website - Discover our stores in Wien and find information about special services, product offer, opening hours. It also opened its first global store in Shanghai. According to the Hong Kong-based Apple Daily newspaper, the company was seeking compensation of HK$40,000 (around $US 5,000) and a public apology in the newspaper. PÅihlaÅ¡te se k odbÄru novinek vyplnÄnÃm VaÅ¡eho e-mailu. This range included the monograms of the standard Monogram Canvas but in 33 different colors on either a white or black background. Shop the most exclusive Louis Vuitton ZIPPY WALLET offers at the best prices with Free Shipping at BUYMA. , On 7 April 2014, Edouard Schneider became the head of press and public relations at Louis Vuitton under FrÃ©dÃ©ric Winckler, who is Vuitton's communications and events director. The owner had sourced basic furniture and equipment from the PRC for starting his shop. Despite following the instructions, she was eventually excluded from the show. In order to broaden its line, the company revamped its signature Monogram Canvas in 1959 to make it more supple, allowing it to be used for purses, bags, and wallets. On 15 January 2020, the company acquired the SewelÃ´ diamond, which is the second-largest rough diamond ever found in history, from Lucara Diamond who mined it from their mine in Botswana. We are diverse, tolerant and all the things a modern company should be. LOUIS VUITTON Official Website: Choose your country or region, pick-up your language and find the right version for you All of the company's products exhibit the eponymous LV initials. , On 17 September 2011, the company opened its Louis Vuitton Island Maison at Marina Bay Sands, Singapore. Louis Vuitton Posters by Razzia were popular in the 1980s. Caroline Babulle, a spokeswoman for the publisher, Fayard, said: "They have not contested anything in the book, but they are trying to bury it by pretending it doesn't exist. There are 562 louis vuitton vans for sale on Etsy, and they cost $123.00 on average. Louis Vuitton has had many collaborations with prominent artists and designers. , The last events in the 20th century were the release of the mini monogram line in 1999, the opening of the first store in Africa in Marrakech, Morocco, in 2000, and finally, the auction at the International Film Festival in Venice, Italy, where the vanity case "amfAR" designed by Sharon Stone was sold, with the proceeds going to the Foundation for AIDS Research (also in 2000). Soon thereafter, the Louis Vuitton Speedy bag was introduced (both are still manufactured today). , The company participated in the 1867 Universal Exhibition in Paris. $269. Â© 2019, LUXURY BAGS â LBCE s.r.o.  His debut show was held at the 2018 Paris Men's Fashion Week and staged in the historical Palais-Royal gardens' courtyard. In addition, the company distributes its products through the company's own website, LouisVuitton.com. 2 luxury watch brand in America by 2005.. In October 2019, Louis Vuitton partnered with, In June 2020, the brand collaborated with Japanese designer, In October 2020, Nicolas GhesquiÃ¨re reportedly revamped the, This page was last edited on 6 January 2021, at 14:50. LOUIS VUITTON Official International Website - Discover Salzburg Stores and find all Informations about Opening Hours, Localisation, Services and Product Offer , The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France. VÅ¡echny ostatnÃ ochrannÃ© znÃ¡mky jsou vlastnictvÃm pÅÃsluÅ¡nÃ½ch vlastnÃkÅ¯. We haven't put any pressure on anyone. , In 2010, Louis Vuitton opened what is described as their most luxurious store in London. " Responding to the book's release in 2004, a spokesman for LVMH said: "This is ancient history. LOUIS VUITTON Australia Official Website - Locate all Louis Vuitton Stores in Austria and in the World. The brand also inaugurated stores in New York City (on Fifth Avenue), SÃ£o Paulo, Mexico City, Cancun and Johannesburg. Louis Vuitton Galliera PM Bag. Podle zÃ¡kona o evidenci trÅ¾eb je prodÃ¡vajÃcÃ povinen vystavit kupujÃcÃmu ÃºÄtenku. 3 Louis Vuitton reviews in Vienna, Austria. , On 4 November 2013, the company confirmed that Nicolas GhesquiÃ¨re had been hired to replace Marc Jacobs as artistic director of women's collections. Plesner had created a satirical illustration, "Simple Living", depicting a malnourished child holding a designer dog and a designer bag, and used it on T-shirts and posters to raise funds for the charity "Divest for Darfur". Among the names of fashion giants, Louis Vuitton stands tall as perhaps the most widely recognized international symbol of fashion and one of the oldest manufacturers of designer luxury goods today. , Iconic bags of Louis Vuitton include the Speedy bag and Neverfull bags. Find more about our exclusive Store network : addresses, services, product offers and opening hours It was the largest travel-goods store in the world at the time.  In 2008, Louis Vuitton released the Damier Graphite canvas. The designer Louis Vuitton has been a permanent feature on the fashion scene since 1854. Louis Vuitton named official Davis Cup trophy partner 28 Jan 2019 The ITF and Kosmos Tennis today announced that Louis Vuitton has been commissioned to design the Trophy Travel Case to transport and present the prestigious louis vuitton austria official website Davis Cup â¦  The book covers a period when it was family-run and long before it became part of LVMH. , In 2006, the company filed a lawsuit against Colorado-based Manifest Information Services Ltd. (aka Manifest Hostmaster and Manifest.com), through WIPO, in order to compel Manifest transfer the domain name LV.com to Louis Vuitton; the legal action failed and the domain was subsequently acquired by Liverpool Victoria (LV=), England's largest fraternal insurance company. In 1983, the company joined with America's Cup to form the Louis Vuitton Cup, a preliminary competition (known as an eliminatory regatta) for the yacht race. According to the Hong Kong-based Apple Daily newspaper, the company was seeking a compensation of HK$25,000 (around US$3,200) and the publication of an apology in the form of newspaper advertisement.  In 1871, Åyama Iwao became the first recorded Japanese customer, ordering a set of luggage while in Paris as a military observer during the Franco-Prussian War. In a stunning array of looks that strutted down the runway, head designer Nicolas Ghesquiere managed to pull off another stunning fête like only the house of Louis Vuitton can do. LOUIS VUITTON Official International Website - Locate all Louis Vuitton Stores in Austria and in the World. In 1858, Vuitton introduced his flat-topped trunks with trianon canvas, making them lightweight and airtight. New and used Louis Vuitton Wallets for sale in Vienna, Austria on Facebook Marketplace. Louis Vuitton Shop In Austria Bestsellers. In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it. In July 2019, Louis Vuitton opened a temporary exhibition titled "Louis Vuitton X" in Los Angeles, showcasing items from its various collaborations over the years. The looks were both new and fresh, as well as true to the brand's core identity. The canvas features the classic Damier pattern but in black and grey, giving it a masculine look and urban feel. LOUIS VUITTON Official Canada Website - Discover our stores in Wien and find information about special services, product offer, opening hours. , In another legal warning dated back to September 2012, Louis Vuitton had filed complaints against two small retail shops in Hong Kong for allegedly violating its intellectual property rights in relation to the "S-Lock" design for Louis Vuitton's handbags. Many other luggage makers later imitated Vuitton's style and design. $255. In June 2019, the brand collaborated with six contemporary artists Sam Falls. Further products became introduced such as the Taiga leather line in 1993, and the literature collection of Voyager Avec... in 1994. On 15 April 2008, Louis Vuitton notified Plesner of the lawsuit being brought against her. " The company closely controls the distribution of its products. , In early 2011, Louis Vuitton hired Kim Jones as its "Men Ready-to-Wear Studio and Style Director". ", "Dior Confirms Kim Jones as Men's Wear Artistic Director", "Louis Vuitton Names Virgil Abloh as Its New Men's Wear Designer", "Virgil Abloh Tells Louis Vuitton's Story of Fashion", "Designer Virgil Abloh unveiled his first-ever Louis Vuitton collection at Fashion Week in Paris", "The Second-Biggest Diamond in History Has a New Owner", "Louis Vuitton Buys Second-Biggest Rough Diamond Ever, Eyes Top-Five Jewelry Position", "Louis Vuitton just bought the world's second-biggest diamond", "LuxuryDiffusion.com Highlights Louis Vuitton Most Valuable Luxury Brand For Sixth Consecutive Year", "Times Online: Special Report: Trying to stub out the fakes", "Special Report: Trying to stub out the fakes", "Louis Vuitton: luxury leather luggage, French fashion designer", Louis Vuitton Malletier S.A. v. Manifest Information Services c/o Manifest Hostmaster, "Louis Vuitton Ad Shows Gorbachev Accompanied by Subversive Text", "Louis Vuitton to Unveil Supreme Collaboration at Men's Show", "News By Louis Vuitton: MASTERS â A COLLABORATION WITH JEFF KOONS", "You can now buy designer cat pajamas from Louis Vuitton â and they are adorable", "Louis Vuitton to debut new exhibition, launch ArtyCapucines bags in Beverly Hills", "Louis Vuitton Opens Massive Fashion Exhibition in L.A.", "Announcement by Louis Vuitton: LOUIS VUITTON ANNOUNCES LEAGUE OF LEGENDS PARTNERSHIP", "Virgil Abloh Shares Pics of His LVÂ² Collaboration With Nigo and Clarifies That "Streetwear Is Dead" Comment", "Louis Vuitton Women's SS 2021 Show With '80s Inspiration Takes The Digital Experience To The Next Level", "Louis Vuitton Wins Spears Video Lawsuit", "Art Student Nadia Plesner's Giant Louis Vuitton Copyright Suit", "Louis Vuitton Tried to Prevent the Nadia Plesner Lawsuit", "Louis Vuitton Sues Darfur Fundraiser; Seems Unclear on the Concept of Trademark", "MÃ¥lade en vÃ¤ska â ska bÃ¶ta 1.820.000", "Louis Vuitton sues Hong Kong Barber shop for a checkered stool", "Louis Vuitton sues Hong Kong shops for S-Lock copyright", "Louis Vuitton Casting Director Responds to Size 4 Model Who Claims She Was Sent Home From Show for Being, "Ashley Brokaw and Ulrikke Hoyer Speak on Louis Vuitton Casting Controversy", https://en.wikipedia.org/w/index.php?title=Louis_Vuitton&oldid=998679051, Manufacturing companies established in 1854, Articles with dead external links from September 2011, Short description is different from Wikidata, Articles containing potentially dated statements from September 2013, All articles containing potentially dated statements, Articles with unsourced statements from November 2015, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License. Entdecken Sie die Kollektionen und finden Sie ein Geschäft.  Despite the ruling, Plesner continued to use the image, arguing artistic freedom, and posted copies of the cease-and-desist order on her website. The owner refused to pay and said they were ready to face LV in court. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours. Louis Vuitton Monogram Vernis Alma MM. Louis Vuitton, a prestigious French brand that excels in so many fields.  Ironically, the signature Monogram Canvas was created to prevent counterfeiting. The production of this limited-edition run was discontinued in June 2003.  In 1966, the Papillon was launched (a cylindrical bag that is still popular today). In this same year, Georges travelled to the United States, where he toured cities such as New York, Philadelphia, and Chicago, selling Vuitton products. The company allocates approximately half of its communications budget to counteract counterfeiting of its goods. However, Antoine Arnault, director of the communication department, has recently decided to enter the world of television and cinema: The commercial (90 seconds) is exploring the theme "Where will life take you?" , The company actively seeks to eradicate counterfeiting, and employs a team of lawyers and special investigation agencies to pursue offenders through the courts worldwide. The controversy had caused tremendous concern on Hong Kong news forums and viral protest on Facebook pages. Trusted Seller ZÃ¡roveÅ je povinen zaevidovat pÅijatou trÅ¾bu u sprÃ¡vce danÄ online; v pÅÃpadÄ technickÃ©ho vÃ½padku pak nejpozdÄji do 48 hodin. (74 x 43 x 25.5 cm.  MoÃ«t et Chandon and Hennessy, leading manufacturers of champagne and cognac, merged respectively with Louis Vuitton to form the luxury goods conglomerate. Louis Vuitton also collaborated with Kanye West in 2009, designing his own limited run of shoes. Vienna's luxury streets and boutiques - The Local Vienna is becoming a major mecca for high-end living louis vuitton vienna austria and shopping, with the expansion of its Golden Quarter luxury zone - but some of the most interesting boutiques are scattered around other parts of the Austrian capital.  In May 2011, the court in The Hague found in favour of Plesner's right to freedom of expression. On 19 November 2007 Louis Vuitton, in further efforts to prevent counterfeiting, successfully sued Britney Spears for violating anti-counterfeiting laws.  Soon thereafter, due to the continuing imitation of his look, in 1888, Vuitton created the Damier Canvas pattern, which bore a logo that reads "marque L. Vuitton dÃ©posÃ©e", which translates into "L. Vuitton registered trademark". , The company commonly uses print ads in magazines and billboards in cosmopolitan cities. It also allows LV to prevent counterfeit products entering its distribution channels. Nov 7, 2013 - This Pin was discovered by Ruchi Sharma. The label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. Stores also opened in New York, Bombay, Washington, London, Alexandria, and Buenos Aires as World War I began.  Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese Mon designs in the late Victorian era. In This Section.  During this year, the LV building in Tokyo's Ginza district was opened, and the brand collaborated with Bob Wilson for its Christmas windows scenography. , An LVMH spokeswoman interviewed by New York Magazine said that Louis Vuitton were forced to take legal action when Plesner did not respond to their original request to remove the contested image, nor to the subsequent cease-and-desist order. It was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack them on top of another with ease for voyages. : comprar esta foto de stock y explorar imágenes similares en Adobe Stock  Before the introduction of Vuitton's trunks, rounded-top trunks were used, generally to promote water runoff, and thus could not be stacked. LOUIS VUITTON Offizielle Webseite Deutschland - Erfahren Sie alles über die Welt von Louis Vuitton - dessen Geschichte, Werte und Savoir Faire. This is the first Vuitton commercial ad ever and was directed by renowned French ad director Bruno Aveillan. Louis Vuitton collaborated in their SpringâSummer 2016 collection advertising campaign with the highly popular Japanese video game franchise, In 2017 Louis Vuitton collaborated with American streetwear brand, Also in 2017, Louis Vuitton collaborated with artist. Louis Vuitton is a French fashion house founded in 1854 and one of the world's leading international fashion houses. Louis Vuitton started at $10,567 as a sales price. Louis Vuitton Malletier, commonly known as Louis Vuitton (French pronunciation: [lwi vÉ¥itÉÌ]) or shortened to LV, is a French fashion house and luxury goods company founded in 1854 by Louis Vuitton. The French book Louis Vuitton, A French Saga, authored by French journalist Stephanie Bonvicini and published by Paris-based Editions Fayard tells how members of the Vuitton family actively aided the puppet government led by Marshal Philippe PÃ©tain and increased their wealth from their business affairs with the Germans. If the journalists want to censor themselves, then that suits us fine." All about Louis Vuitton fashion, Clothes, Bags, shoes, accessories, perfumes, glasses in Austria. Britney Spears herself was not found liable, but a civil court in Paris ordered Sony BMG and MTV Online to stop showing the video. That publication was the only French periodical to mention the book, LVMH is the country's biggest advertiser in the press. During World War II, Louis Vuitton collaborated with the Nazis during the German occupation of France. Cave and Sons 'Osilite' trademark-31.5 x 18 x 11in. , Several high-profile rap music artists have mentioned the company in song lyrics, most notably: Bohemia, Kanye West, Juicy J, and Wiz Khalifa.. ); another matching smaller case-29 x 17 x 10in. The model alleged that she was only informed via her agent in France, who received an email including the text "[she] came yesterday in Tokyo to do her final fitting, and she doesn't fit the exact same dress anymore. Facing this accusation, the barbershop owner said he had no means to tackle Louis Vuitton and may have to close down his shop which has been operating for one year in a remote local district on Hong Kong Island. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. In 2003, Takashi Murakami, in collaboration with Marc Jacobs, masterminded the new Monogram Multicolore canvas range of handbags and accessories. , Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. The company markets its product through its own stores located throughout the world, which allows it to control product quality and pricing. Occupation of France a French fashion House founded in 1854 on Rue Neuve des Capucines Paris... 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